Skip to main content

Customer Retention Experts: Sodastream and Warby Parker

I got two surprises in the mail yesterday.

I noticed there were two small packages among my piles of bills and junk mail. The first was a bit heavy, so I checked the sender and saw Warby Parker. Since I haven't ordered glasses in a few months, I had no idea why I was getting something in the mail.

To my total surprise, inside the package was a Jack Kerouac book and a note thanking me for being their customer. Seriously awesome.

This just serves as a reminder of how awesome Warby Parker is. Free at-home glasses try-on, amazing frame selection, insanely affordable prices ($95!!), and they give back to the community. There's not much else like them in the optical industry and I'll remain a huge fan for years to come.

For some reason, on the same day, I also got a gift from Sodastream. This one, however, did not include a note. However, since we recently reached out for a replacement part, I'm thinking it's a way to thank us for our business. Regardless, I'd never seen such a big cozy before (see below). It's keeping my "Diet Coke" nice and cold. This will be good to bring on camping trips to keep iced water cool without taking up room in the cooler. Sweet!

Sometimes, it's worth investing in your customers with nice surprises. I don't want or need product flyers or general junk mail, but something I will enjoy and use, or is a totally unexpected gift (like the Warby Parker book) reminds me of why I became a customer - for the great product and excellent customer service. So, thank you to Warby and Sodastream for being customer retention experts.


Popular posts from this blog

Garnier Olia Hair Color Review

BzzAgent sent me a coupon to try Garnier Olia haircolor and I was super excited to try a new color. Anyone who knows me knows that I've been coloring my hair since I was 13 years old. I've tried many shades from bright blue, purple, and fire engine red to pricey complex process salon dye jobs. I've stuck to mostly brown shades for the past couple of years and wanted a change. Most of my adult life, I've used either reddish tint or bolder rusty reds, so it seemed like a fun idea to go back to that for a while. Honestly, it was a little challenging to pick a shade I wanted to try because my experience with box color "light" and "medium" seems different from the example photos on Olia boxes. The brown and red shades look darker than what I would call "light," for example. At Walmart, there were 14 of the 24 Olia shades in stock, which narrowed down my choice. Since I was fearful of trying any light colors in case they were too light for

Switching from Olay Regenerist to L'Oreal RevitaLift

I've been using Olay Regenerist DNA Superstructure UV Cream for years now. I love the SPF 25 (it's now 30) the thick moisturizing quality, and how fresh my skin feels once it's absorbed. It's really thick, so it tends to need more time before I put on foundation, and it does leave my skin a touch lighter than it is in real life. The sunscreen ingredients mean this moisturizer smells just like traditional sun protection, and even a bit like my daughter's diaper cream (ick), but I know it's doing it's job and I've been really happy with it. I intended to buy some more during a trip to Walmart today, but L'Oreal RevitaLift Triple Power Day Lotion had a $2 off coupon attached, and the base price was less than the Olay product, so I took a chance and bought  the RevitaLift instead. L'Oreal's bottle is prettier with a similar pump mechanism. Like Olay, the product is in an opaque container, which helps keep the contents from being af Hair Color Review

It's now May 2014 and since my original review, I've had a chance to fly out to eSalon and see how orders are processed, learn the right way to apply color, and find out the differences between box color and eSalon color.  I learned a lot and have a totally different perspective now and would definitely recommend giving eSalon a try. When you order from eSalon, be sure to upload a current, well-lit photo of your hair and don't hesitate to ask their color experts for advice. The eSalon team are experts. Let them help you find the right shade and apply color correctly. It's a learning process if you're used to box color products. Last August, I tried  eSalon . At the time, I found the color was fine in that it was even and matched what I had seen online for that shade, but it wasn't really what I was going for. eSalon's customer service was helpful, with a colorist calling to explain how their product differs from what I buy in-store and the risks of g