I wasn't totally sure what to expect but the Max Factor website said the lipstick would glide on easily, last a long time, and be moisturizing, so that's what I based my criteria on.
Thankfully, this lipstick doesn't disappoint. The color is a bit on the orangey or peachy side of pink, and as claimed glides on smoothly (rather amazingly, one coat is sufficient) and does last a while. I reapply after eating or when I'm already making a trip to the restroom, but it does last and as it fades, it's fairly even and without feathering or flaking.
The Max Factor Color Collections lipstick comes in five shades chosen by Max Factor's Global Creative Director, Pat McGrath. Shades include:
825 Pink Brandy
510 English Rose
830 Dusky Rose
This Max Factor lipstick has totally replaced my previous favorite Boots lipstick. I like it that much!